I was asked to design a brand and logo for the charity by one of the founders, as they formalised their status after some years as a voluntary organisation. In 2020 I joined the board as a trustee and helped the small charity with their design and marketing, and social media output (see my youtube page). The logo was updated over the years and used on marketing material, social media and T-Shirts.
The device for the logo was inspired by the open doors of the churches, mosques and synagogues that welcomed the clients in each night, with a warm, safe place to sleep and hot food. I wanted to the logo, font and colours to communicate a feeling of comfort, welcome, inclusivity and security.
Fundraising event poster for sister charity Homeless Action in Barnet
I love trying to incorporate graphics and symbols into text when designing logos or posters that help to quickly communicate the message or spirit.
